For over 49 years we have invested in development, breeding, selection, processing and packaging of potato products and today we are proud to be world experts. We are driven by the philosophy that quality always comes first and that a delighted customer is our best ambassador.
The next decade is about maintaining the agility which is precious to us as a family company and has resulted in quick decision-making and entrepreneurial flair. However, with our success and growth comes the need for increasing efficiency, and it is these two attributes, agility and efficiency, that we must carefully balance in the future, to the benefit of all our stakeholders. While proud of our independence and family spirit, we are determined to pursue a long-term vision and to execute this to the best of our ability. We will continue to demonstrate our dedication as we deliver our 2025 strategy, and build on our position as a truly global player.