In the 1970s, helicopters were increasingly favoured for short journeys and maritime alternatives. At this same time, the birth of modern computing and manufacturing meant the industry was poised for takeoff. Seizing this opportunity, Qatar’s Gulf Helicopters Company (GHC)—founded in 1970—provided domestic helicopter services for oil and gas companies within the Gulf States.
From humble beginnings with a single aircraft, GHC has grown exponentially, now boasting a fleet of over 50 helicopters. Transitioning into an international aviation service provider, GHC serves both international and domestic energy companies, along with a diverse range of global clients.
Steering this impressive growth is CEO Mohammed Al Mohannadi, whose sharp business acumen transformed his boyhood dream of becoming a pilot into leading one of the most respected companies in the rotorcraft industry. Under his leadership, GHC has earned global recognition, operating across Europe, the Middle East, and the Far East.
Ascending to leadership
Al Mohannadi’s journey with Gulf Helicopters began in 1994 when he joined as a training manager. His junior career took him through various international settings, including London Heathrow, Mumbai, and Bahrain.
Initially drawn to the aviation industry by his love for jets, Al Mohannadi found his footing at GHC, later transitioning into a marketing role. “Joining Gulf Helicopters was more by accident than choice,” he recalls. “I initially dreamed of becoming a pilot, but fate led me to aviation management.”
In 2003, Al Mohannadi was appointed CEO. At the time, the company had a modest fleet of four helicopters. Under his leadership, Gulf Helicopters has experienced tremendous growth, now boasting a fleet of 51. The company has also expanded its operations internationally, establishing subsidiaries in Morocco for both business jets and medevac services.
Gulf’s medevac arm has gone on to achieve global recognition, with Istanbul-based RedStar Aviation awarded the Air Ambulance Company of the Year in 2022 and the Moroccan subsidiary receiving similar accolades in Africa.
However, the hallmark of Al Mohannadi’s leadership has been his focus on diversification. Recognising the inherent risks of relying solely on serving aviation needs for the oil and gas sector, he has spearheaded efforts to broaden Gulf Helicopters’ business portfolio. “Diversifying our business has been crucial,” he states. “We have capitalised on our experience to enter new markets and reduce operational risks. Anytime there is a drop in any one of the sectors which we offer, the other side of the business will actually cushion us and let us continue doing business.”
A significant part of this diversification strategy has been the expansion into the MRO (maintenance, repair, and overhaul) business. Gulf Helicopters now stands as the number one MRO provider in the region, servicing not only its fleet but also operators in the United States, Canada, Australia, and Thailand. Another milestone is the establishment of an in-house training academy equipped with full-flight simulators. This initiative not only ensures that Gulf Helicopters’ pilots are among the best-trained in the industry but optimises their time and resources. “By having our own training facilities, we can keep our pilots working while they undergo training,” Al Mohannadi explains.
Navigating turbulence
The aviation industry is fraught with challenges, and Gulf Helicopters has handled its share during Al Mohannadi’s tenure.
The COVID-19 pandemic, for instance, tested the resilience of many businesses, but GHC continued its operations without interruption. “The pandemic was challenging, but it also presented opportunities,” Al Mohannadi reflects. “Our medevac services saw increased demand, and we managed to grow our fixed-wing business.” In fact, despite global travel restrictions and operational hurdles, Gulf Helicopters maintained its contractual obligations without a single day of interruption.
A strategic move to invest in used helicopters and components during the pandemic was also one of Al Mohannadi’s forward-thinking approaches. “We decided to buy used helicopters and parts at cheaper prices, which helped cushion us against spare parts shortages,” he explains. This strategy not only ensured operational continuity but also allowed the company to offer competitive pricing to its clients.
Another challenge of the aviation industry is heavy regulation. For Gulf Helicopters to remain at the forefront of industry standards, under Al Mohannadi, they have opted for a proactive rather than reactive approach.
The company has been recognised for its leadership in introducing HLOSA (Helicopter Line Operations Safety Audit), an initiative aimed at improving safety through real-time observation and feedback. “We introduced jump seats and cameras for observers to enhance safety audits, making us a leader in this initiative,” Al Mohannadi explains.
Gulf Helicopters is continually setting new benchmarks for operational excellence, with Al Mohannadi emphasising the importance of safety above all else. “Safety is our number one priority,” he states.
Strength in industry co-pilots
For all their success, Al Mohannadi is quick to point to their partners as their foundation.
“We have been in business for over 52 years so far. So I think we are trusted customers to our suppliers. But we don’t call them suppliers. We call them partners,” Al Mohannadi says, emphasising a win-win philosophy that fosters long-term relationships and mutual growth. Such robust partnerships allow Gulf to be “genuine” in their approach. Routinely, Al Mohannadi says, Gulf is challenging suppliers on their costs and services.
These partnerships have been effective too. GHC has played a pivotal role in developing new technologies and services alongside its suppliers. A prime example is the company’s partnership with Leonardo Helicopters in launching the AW189 for the civil market. “We worked with Leonardo to develop the AW189 for oil and gas operations, which provided a cost-effective and efficient solution for our clients,” Al Mohannadi explains.
Soaring to new heights
"Customers want an operator they can count on, especially in dangerous regions."
In the next three years, GHC aims to solidify its top position by further expanding its portfolio and maintaining its reputation for reliability. The company’s exceptional track record has earned the trust of international oil companies, which prefer Gulf Helicopters as their sole provider, bypassing the tender process. “Customers want an operator they can count on, especially in dangerous regions,” Al Mohannadi explains.
Their leader’s vision is clear, one steadfast on reaching the pinnacle through continuous innovation and an unwavering commitment to safety. Al Mohannadi declares, “Gulf Helicopters has set its sights on becoming the world’s leading helicopter operator, not just in size but in excellence.”
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